RTMP – Low latency TCP-based protocol originally built for Flash
HLS – Proprietary Apple-backed protocol that is widely supported on many environments.
MPEG-Dash – Webstandard but carries the same faults as HLS
Both HLS & MPEG Dash are kind of medium to high latency protocols although there is scope to play with different latencies.
WebRTC – Low latency protocol, built on open standards works in almost all browsers. However it is not supported on several environments/browsers Viz. iOS, IE
In summary, you cannot build a live streaming product/platform just based on rtmp stream as it does not address your maximum device coverage agenda.
My recommendation is to use a combination of http based (HLS/MPEG-DASH) & rtmp server for input from the broadcaster and then the hls for the output to a HTML5 player, like this you have all protocols for building your solutions.